Catchy taglines for the creative mind

I’m lovin’ it: 10 top brand slogans of all time


Published on April 1, 2025


Credit: Jon Tyson

Creating a memorable message, one that allows immediate identification of a brand with its consumers, is no easy task. It requires a good dose of creativity and a perfect understanding of what makes us human. Throughout history, some companies have been able to create truly memorable taglines that have managed to last years, even decades. The stories behind these creations are truly fascinating. Continue reading to discover the behind-the-scenes of 10 of the most famous brand slogans ever.

1

Think different - Apple

Credit: Tuur Tisseghem

The mythical advertising tagline developed by Apple after Steve Jobs' return to the company, Think different, was launched in 1997 through a famous television commercial called "Here's to the crazy ones". The one-minute ad featured black-and-white footage of 17 iconic 20th-century personalities such as Albert Einstein, John Lennon, and Martin Luther King, among others.

The phrase, the brainchild of Craig Tanimoto, an advertising agency’s art director, was a reversion of Think, a slogan popularized in the early 20th century by IBM, Apple's main competitor. The motto was so successful that the company continued to use it for five more years.

2

Open happiness - Coca-Cola

Credit: Pawel Czerwinski

With more than 135 years of history, Coca-Cola is one of the longest-running companies in the U.S. and one of the most beloved by consumers. Throughout its many years on American shelves, the brand has had numerous famous slogans, such as It's the Real Thing, Catch the Wave, and Taste the Feeling, among many others.

But perhaps the most iconic one is Open Happiness, a slogan launched on the reality television series American Idol in 2009. You probably still remember the catchy jingle! For many years, the Coca-Cola brand used happiness as the axis of its advertising campaigns, managing to captivate audiences around the world. In this case, the simplicity of Open Happiness manages to capture not only the essence of the brand but also the philosophy inherent in the American dream.

3

I’m lovin’ it - McDonald’s

Credit: Polina Tankilevitch

Launched during the first years of the new millennium, I'm Lovin' It was the first advertising campaign developed globally by McDonald's, becoming the company's most famous tagline worldwide. It was created by Heye & Partner, a German advertising agency that competed with 14 other major global advertising companies.

The slogan was accompanied by a multi-million dollar campaign and a jingle performed by Justin Timberlake that became instantly popular. It is a hip hop song that sought to attract the attention of the younger generation and the lyrics have a peculiarity: at no time does it mention the brand. Thanks to an emotional catchphrase and a memorable tune, the motto managed to convey the inspiring, passionate, and fun spirit of the fast food giant.

4

Ideas for life - Panasonic

Credit: Subtle Cinematics

After some difficult financial years and in order to improve the brand's image, in 2003 Panasonic launched a campaign led by the slogan Ideas For Life. The objective was to reflect the company's commitment to providing products and services based on the value of ideas.

In a short time, the brand managed to convey that, through its products, it could improve people's lives and contribute to the progress of society. Panasonic continued to use this slogan for 10 more years until it was replaced by A Better Life, A Better World in 2013.

5

Because you’re worth it - L’Oréal

Credit: Behrouz Alimardani

The much-advertised slogan Because you're worth it has been part of L'Oréal's brand identity since 1972. This iconic tagline was created by Ilon Specht, a 23-year-old copywriter who had just started working at the McCann Erickson advertising agency. Her mission was to come up with a catchphrase that would encourage the ladies to pay the extra 10 cents that L'Oréal's Preference hair dye was worth over its competitors.

Specht opted to leave behind the typical industry discourse that singled the female gender as the weaker sex and instead focused on celebrating women and their attributes. Since then, from Jane Fonda to Claudia Schiffer, from Brigitte Bardot to Penélope Cruz, a long parade of empowered women in film, music, and fashion have delivered the proud motto in multiple ad campaigns.

6

Have a Break. Have a Kit Kat - KitKat

Credit: Abi Schreider

You are probably familiar with this one, but did you know this slogan has been around since the 1950s? Believe it or not, the first time the public could hear or read this mythical phrase was in 1957. It was written by Donald Gilles of JWT London and to this day it is the signature tagline of the famous chocolate bar we all love and adore.

This slogan, as simple as it is effective, conveys the feeling of being able to escape from chaos just by taking a bite of the delicious treat. The text referred to the 11 AM recess characteristic of English factories. Over time, the meaning of the phrase expanded and today taking a break is immediately associated with KitKat.

7

Betcha can't eat just one - Lay's

Credit: Jeff Siepman

The statement is probably true of any potato chip, but you have to hand it to Lay's, it was the first brand to claim that they are truly addictive. And no wonder. The company, founded in Nashville in 1932, was a pioneer in the world of advertising: it was the first snack manufacturer to advertise on television.

The famous Betcha can't eat just one slogan was introduced into the homes of all Americans in the early 1960s and is to this day Lay's most popular campaign. The company hired actor Bert Lahr to star in a series of spots that have remained in the memories of both adults and children for generations.

8

There are some things money can't buy - MasterCard

Credit: AKuptsova

"Priceless" is the concept that now sums up the innovative idea that more than a quarter of a century ago revolutionized the history of advertising. Launched in 1997 during the World Series, a commercial featuring things that were "priceless," such as the time shared between a father and son, ended with the punchline There are some things money can't buy. For everything else, there's MasterCard.

Since then, the phrase has been replicated in countless TV, radio, and print ads around the world. Today it is one of the most recognizable brand slogans because it managed to overcome the barrier of time and fashion trends thanks to its freshness and underlying emotionality.

9

Just do it - Nike

Credit: Shubham Mittal

The mythical sports brand Nike launched its famous motto Just do it in 1988, turning it into an emblem for several generations. For many, it is considered one of the best slogans of the 20th century, partly due to its great motivational impact.

This iconic phrase was coined by publicist Dan Wieden, inspired by a quote from the famous criminal Gary Mark Gilmore. According to reports, Gilmore said after being sentenced to death in the 1970s: "Let's do it". Wieden gave it a twist and the expression Just do it would end up identifying Nike with the spirit of effort and self-improvement of athletes.

10

Impossible is nothing - Adidas

Credit: Karsten Winegeart

Another of the world's most iconic sports brands with a slogan that has transcended the confines of advertising to become an inspirational catchphrase is Adidas. The German company developed the successful tagline Impossible is nothing in 2004, inspired by a phrase uttered by boxing legend and one of the great flag-bearers of Adidas, Muhammad Ali, in a speech from the 1970s.

In fact, Ali is one of the 22 athletes featured in the slogan launch campaign. In this first spot, he is seen running alongside Zinedine Zidane, David Beckham, Ian Thorpe, and Haile Gebrselassie. Through this message, the brand manages to convey its philosophy of passion to achieve goals, even those that seem unattainable.


On location

Visit 14 of the most filmed locations in the world!


Published on April 1, 2025


Credit: Nick Night

From impressive city skylines to stunning natural wonders, the world is brimming with fascinating landscapes ready to be discovered. No one knows this better than filmmakers, who capture these wonderful settings and use them to craft captivating stories. Let's step behind the lens and take a look at 14 of the most filmed locations around the world.

1

Central Park

Credit: David Vives

Central Park is the most filmed location in the world, appearing in over 500 movies and TV shows. A single establishing shot of this quintessential New York City landmark instantly transports viewers to the heart of Manhattan. From Kramer vs. Kramer to Home Alone 2, the lush scenery of Central Park has served both as the setting and as the silent protagonist of countless riveting stories.

2

Eiffel Tower

Credit: Chris Karidis

A symbol of Paris and romance, the Eiffel Tower has appeared in over 200 films, lending cinematic elegance to countless unforgettable moments. From the action-packed Taken to the whimsical Midnight in Paris, the tower adds undeniable charm to every scene it graces.

3

Big Ben

Credit: Marcin Nowak

Prominently featured in over 120 films, London's iconic Big Ben symbolizes the city's timeless appeal. From its dramatic use in V for Vendetta to its magical presence in Peter Pan, Big Ben is as much a star as the actors who appear alongside it. Paired with the nearby River Thames, the location creates a quintessentially British backdrop.

4

Times Square

Credit: Dominik Pearce

Time Square's bright lights, towering billboards, and bustling crowds create a vibrant urban aesthetic. With over 250 appearances in movies and TV shows, it is undoubtedly one of the top filming locations in the United States. It's appeared in blockbusters such as The Avengers and in cult classics such as Vanilla Sky.

5

Trafalgar Square

Credit: George Ciobra

Trafalgar Square’s atmosphere and historical significance make it a natural choice for filmmakers seeking to capture the essence of London. Appearing in over 130 films, including Skyfall and Captain America: The First Avenger, Trafalgar Square always delivers an iconic backdrop.

6

Griffith Observatory

Credit: Levi Jones

Nestled in the hills of Los Angeles, the Griffith Observatory has been featured in over 100 films, offering sweeping views of the city and the iconic Hollywood Sign. From the emotional dance sequence in La La Land to the dramatic confrontation in Rebel Without a Cause, this location has cemented its place in cinematic history.

7

Niagara Falls

Credit: Aditya Chinchure

The majestic power of Niagara Falls has drawn filmmakers for decades. Featured in over 80 films, such as Superman II and Bruce Almighty, the falls offer a breathtaking backdrop for stories of adventure, intrigue, and romance.

8

Venice Canals

Credit: Joshua Stannard

The picturesque canals of Venice, Italy, have appeared in over 150 films. From the thrilling boat chases in Casino Royale to the romantic charm of Summertime, Venice is synonymous with cinematic magic. Its labyrinth of waterways, historic architecture, and dreamy ambiance make Venice a favorite destination for filmmakers across all genres.

9

Statue of Liberty

Credit: Jeff Ackley

Standing as a symbol of freedom and hope, the Statue of Liberty has been featured in over 200 films. From its dramatic appearances in disaster movies like The Day After Tomorrow to its iconic moment in Saboteur, Lady Liberty is an enduring icon that continues to inspire audiences worldwide.

10

Grand Canyon

Credit: Anthony Maw

The awe-inspiring expanse of the Grand Canyon has appeared in over 70 films. Movies like Thelma & Louise have captured its grandeur, offering a breathtaking natural backdrop for adventurous stories. Its rugged beauty remains a favorite for filmmakers capturing the spirit of the American West.

11

Buckingham Palace

Credit: Kutan Ural

As the home of British royalty, Buckingham Palace has been featured in over 80 films, including The King’s Speech and Paddington. Its regal facade adds a sense of grandeur to any story set in London, and it's a location often chosen by filmmakers.

12

Golden Gate Bridge

Credit: James Lee

An emblem of San Francisco, the Golden Gate Bridge has appeared in over 100 films. From its dramatic destruction in Pacific Rim to its iconic role in Vertigo, this striking red structure is an enduring symbol of cinematic storytelling.

13

Colosseum

Credit: Chino Rocha

The Colosseum in Rome has to be one of the most iconic landmarks in the world. Restored to its ancient grandeur in films like Gladiator, where it serves as the setting for epic battles, the iconic amphitheater is synonymous with history and drama. It's been featured in over 80 films.

14

Mount Fuji

Credit: David Edelstein

Japan’s iconic Mount Fuji, with its snow-capped peak and stunning surroundings, has appeared in over 50 films, including Memoirs of a Geisha and Kill Bill: Volume 1. Its natural beauty and cultural significance make it a compelling backdrop for both traditional and modern stories.

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